A brand identity system is the first step to establishing a strong and consistent visual presence. This package includes a custom logotype and variations, a color palette, typography, and a guide on how to apply these assets consistently across all marketing materials.

The logotype or wordmark is the visual representation of your company's name. Unlike most logos, that pair a generic font with an icon, I provide custom logotypes that can stand on their own.

Packaging is placed at the center of the brand identity. I'll develop a clear brand strategy and a cohesive brand identity, use lettering to create impact, and deliver a functional yet sustainable design.

The steps to modernize your current logotype include a thorough analysis of the current logo, a review of the brand's goals and target audience, and the creation of a revised logotype that better reflects the brand and resonates with its audience.

Beyond packaging, custom lettering can be applied to advertisements, signage, merchandise, or any other marketing materials to help your business stand out with impactful and memorable designs.